History

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The story of the Northland Poster Collective
The collective began in 1979 at the Northland Cultural Workers Conference in Minneapolis when eleven young graphic artists met in a workshop, and excitedly fed off one another’s ideas about using art to chronicle and create social change. They met again, and again, eventually forming a collective to critique one another’s art.

The first Northland catalog was a single 11 X 17 piece of paper run off on a black and white photocopier, and contained sixteen posters. The subject matters reflected the political interests of the artists: “Chile: !La Resistencia Continua!,” “Zimbabwe African National Union 1979: The Year of People’s Storm,” “Introducing the Neutron Bomb (Paid for With Your Own Tax Dollars),” “May Day: The First and Only International Labor Day,” “Sanrizuka, Japan: Farmers United Against the Airport and For the Land,” and Olive Schreiner’s poem “I Saw a Woman Sleeping.” One of the posters, a lengthy quote from Woody Guthrie’s autobiography “Born to Win,” was destined to become a best seller.

“I just had to get that one out of my system,” Ricardo, the artist, explained later. With all those words, I didn’t really expect anyone to buy it. I made it for myself, because it summarized what I wanted to do with my life. As it turned out, we couldn’t keep up with the demand.”

Northland’s web site, launched in 1996, was one of the first e-commerce sites on the internet. It was designed and programmed by Alejandro Levins, Ricardo’s brother. Drawing inspiration from digital technology, Ricardo put together a new business plan which anticipated Northland’s best-selling images on many surfaces: mugs, mousepads, note cards, and a new line of of baby and youth garments and bibs.

Today, the Northland Poster online gallery and catalog continues to feature the art of social justice, the tools of grassroots organizing and activism, and the craft of union workers, with a full supply of posters, t-shirts, buttons, bumper stickers, note cards, baby bibs, onesies, mugs, mousepads, coasters, hats, signs, post cards CD’s, and more.

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